TripAdvisor: A Marketing Plan

I recently informed you that I was back in school. Since then I have completed another course and began a third. This post highlights the final product from my Marketing Management course. This course focused on marketing practices, planning, budgeting, implementation and measuring.

My chosen company was TripAdvisor because I already had a wealth of research from my previous project and because their current ad set and media mix is currently one of my favorites in the industry. Their “Visit TripAdvisor (City)” tv spots are phenomenal and have yet to get old.

You can view my project here.

As always your comments and critiques are welcome.


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