Don’t Look, See

An exercise in not just looking at a webpage, Facebook or Twitter but rather seeing. Seeing differs from looking only in its active processing of in-flowing information and the evaluation of this information. In the case of the general evaluation that Together We Rise (TWR) asked me to complete, this means actively engaging in their webpage and social media outlets to evaluate how effectively these outlets are utilized and how to improve their use and readability.

In addition to the general answers I provided TWR, I am going to expand on some of the points I made. First of all, I would like to reference a study that focused on tracking eye movement across multiple websites. The image to the left demonstrates where and when people look at various points on a webpage. According to this map, the most important information should be placed half way down the left side of the webpage and the least important information in the upper third of the page, centered. I suggest that TWR arranges their website according to the eye track map because viewers will not have to search for important information, it’ll be right where they naturally look.

One of the major suggestions I made was to include a login link, along with a “I forgot my password” link. Any webpage that allows viewers to create an account requires these links. In TWR’s case, people whom wish to create a fundraising page must create an account with a username and password. As expected, to update existing campaigns or create new ones the user must login but there isn’t a link to do so. If and when the user realizes that if they pretend to start a new campaign a login box will appear there is still the matter of that forgotten password. This issue is easily resolved but definitely needs to be done so quickly.

In the general evaluation I mentioned the need to highlight social media links. By “highlight” I mean that they should stand out and be prominent on the page. I suggest using either the icon associated with each outlets branding or selecting a style and color that compliments TWR’s branding without competing with the “Donate” button. Social media is such a staple in the lives of consumers that these links are vital and important.

Speaking of social media, TWR’s homepage needs a minor makeover. This makeover is primarily in regards to the background. I think a plain background with the half of a clean, new opportunity kid on one side of the page and the half of an unkempt kid on the other page, divided by the content, would be sufficient to visually share the message of TWR.

Finally, it is important to note that TWR is an up and coming organization that generally uses its webpage and social media correctly and efficiently. Their cause is vital and just and TWR’s story is one of inspiration and triumph, effort, compassion and love. Check out their story here.

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